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Not just the same Apple store in Milan by Foster + Partners

Unlike the traditional storefronts the new Apple Store Piazza Liberty in Milan designed by Foster + Partners has been conceived as a place for public gathering and represent the first Apple Italian outpost in its new design style.

The architecture of the new Apple Store in Milan is another example, after the recently opened Apple stores in London, Chicago and Macau, of the close collaboration between the design team at Apple led by chief design officer, Sir Jonathan Ive and Angela Ahrendts, senior vice president of Retail and Online Stores at Foster + Partners architecture firm.

Sunk into the square two fundamental elements that characterize the architecture of the amphitheatre of the Apple Store in Milan are the stepped plaza and the dramatic fountain providing the backdrop.

Visitors enjoying the new Piazza Liberty in the heart of Milan at night

As a tribute to the historic fountains of Italian public spaces, the signature water feature is an interactive, multisensory experience. Visitors enter the store through the fountain and a glass-covered entrance enveloped by the sights and sounds of vertical jets of water that splash against the 26-foot high glass walls. An immersive recreation of the childhood game of running through fountains, the experience changes throughout the day as sunlight filters through the water, while at night the glass ceiling creates a kaleidoscopic effect, with the water falling down the walls, and its reflections travelling infinitely up the sky.

Visitors taking photos in front of the glass water fountain at the new Piazza Liberty in the heart of Milan

 

Entrance to the store through a glass water fountain

Stefan Behling, Head of Studio, Foster + Partners, commented: “There can be no greater honor and responsibility than to create a new public plaza in Italy, whose piazzas and urban spaces have always inspired us. The fountain is an expression of child-like excitement that speaks to each one of us. In its simplicity, it echoes the idea of walking into a big fountain without getting wet, and the joy of being alive.”

The fountain flows down into the base of the Amphitheatre, a new social hub and an outdoor extension of ‘Today at Apple’. The Amphitheater is defined by broad and sun-soaked stone steps descending below street level and opening up to a stage, backed by a second fountain’s wall of water. The entire plaza is newly created and paved with Beola Grigia – a typical local stone from Lombardy, and surrounded by 21 new Gleditsia Sunburst trees.

 

Reflective staircase leading down to the store

 

The stepped ceiling follows the profile of the amphitheatre above and allows natural light into the store.

Inside, the Apple Store Liberty Milan has been envisioned to host range of events including sessions of photography, filmmaking, music creation, art and design.

The interior is a bright, monolithic space, metaphorically carved out of the same stone as the plaza above. The ceiling follows the stepped profile of the amphitheater, with skylights and backlit ceiling panels that innovatively combine natural and artificial light made by backlit ceiling panels.

Through the roof and stairs, warm shafts of sun penetrate deep into the sunken architecture, connecting the interior with the light and rhythm of Milan and giving it a feel of a spacious daylight-filled art gallery. The stairs leading into the store consist of polished stainless-steel clad cantilevering treads that also become a sculptural light installation, creating a theatrical and exciting experience of the space.

 

 

 

Photo credits: Nigel Young / Foster+Partners

By |2018-10-04T09:52:12+00:00July 30th, 2018|

About the Author:

After thirteen years as Communications Manager for Valcucine, as well as a two-year stint at Driade, I felt the need to launch something fresh and original in the design and architecture world. A showroom, a trade fair or an advertisement are not enough to understand a brand, its underlying philosophies, and how it undergoes its product development, so I wanted to create a new way of connecting architects and interior designers with top design companies. Here I write news about architecture, interior design, industrial design, cultural heritage and our design and architecture tours.
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