Who cares if architect Frank Gehry, who has recently completed a major extension of the social media giant’s campus, is not amongst the best architecture firms on Facebook?

Which are the most loved and followed architecture firms in the World? Is still Facebook a social media platform used for their communication strategies? Which architecture firms is most active and who’s living on the fat of the land?

Here we have rounded up the best architecture firms on Facebook with the most Facebook followers, demonstrating how size doesn’t matter and often the most loved are not the most active.

The Number of fans ranking is leaded by three sacred monsters of contemporary architecture Jacques Herzog & Pierre de Meuron, Zaha Hadid Architects and OMA Office for Metropolitan Architecture (featured in our Best of Dutch Architecture firms). Even if they are the most followed we cannot say that they are the most engaging or active, or, at least, they are not investing too much on this social media. In fact amongst all the other top architecture firms on Facebook they have the lowest page performances. 

According to Fan Page Karma the Page Performance Index (PPI) is a combination of engagement and growth. It combines both figures to provide an estimate value for a pages success and is based on the average growth and engagement values of all pages in our index.

Amongst the 50 best architecture firms on Facebook the ones that have the best PPI score are the American firm Stantec, the Italian Stefano Boeri Architetti and the Swedish Sweco with the best mix of fans, growth and engagement. 

# Page Number of fans Engagement PPI
1 Jacques Herzog & Pierre de Meuron 211133   0,01%   1,0%
2 Zaha Hadid Architects 181682   0,09%   6,0%
3 OMA 167924   0,0%   1,0%
4 BIG – Bjarke Ingels Group 161690   0,08%   5,0%
5 Foster + Partners 147019   0,03%   2,0%
6 Jean Nouvel 118234   0,06%
7 MVRDV 118113   0,03%
8 Vincent Callebaut Architectures 109796   0,01%
9 Steven Holl Architects 85631   0,0%   1,0%
10 Tadao Ando 79242   0,0%
11 Richard Meier & Partners 64797   0,0%   1,0%
12 UNStudio 64596   0,02%
13 JDS Architects 53219   0,0%
14 Sou Fujimoto 43980   0,0%
15 Renzo Piano Building Workshop 42740   0,05%   4,0%
16 AECOM 41078   0,04%   5,0%
17 Henning Larsen 35221   0,1%   3,0%
18 Skidmore, Owings & Merrill LLP 32299   0,11%   5,0%
19 Gensler 29323   0,06%   5,0%
20 Atkins 26840   0,0%   2,0%
21 3XN 26076   0,06%   3,0%
22 Stefano Boeri Architetti 23236   0,28%  11,0%
23 ZGF Architects 20930   0,05%   2,0%
24 Norm Architects 19738   0,12%   6,0%
25 Brooks + Scarpa Architects 17059   0,01%
26 Mecanoo 17009   0,15%
27 HOK 16848   0,08%   5,0%
28 Aedas 13819   0,02%
29 Schmidt Hammer Lassen Architects 13513   0,01%
30 Studio Marco Piva 12758   0,05%   4,0%
31 TABANLIOGLU ARCHITECTS 12379   0,03%
32 Adjaye Associates 12155   0,0%
33 EFFEKT 10873   0,04%
34 Stantec 10699   0,26%  12,0%
35 Sweco 10329   0,3%  10,0%
36 Mario Cucinella Architects 10076   0,43%
37 KAAN Architecten 9492   0,08%
38 Kohn Pedersen Fox Associates (KPF) 9167   0,07%
39 Park Associati 8607   0,27%
40 Arkitema Architects 7696   0,03%   2,0%
41 Populous 7542   0,15%   7,0%
42 Arch Michele De Lucchi srl 7426   0,03%
43 Woods Bagot 7153   0,13%   6,0%
44 WE Architecture 6513   0,0%
45 Grimshaw Architects 6456   0,1%   4,0%
46 Perkins Eastman 6415   0,1%   6,0%
47 NBBJ 6408   0,21%   6,0%
48 White Arkitekter 5828   0,12%
49 i29 interior architects 5240   0,01%
50 Piuarch 4840   0,17%

 

If we just consider the engagement ranking of the last 3 months the positions changes drastically. This is because it’s more easy to engage your followers when you are young or newcomer than when you have thousands of fans.

Amongst the 10 most engaging architecture firms on Facebook we see a strong presence of Italian architecture firms: Lombardini22 at the first place, Mario Cucinella Architects ranked 3rd, One Works at 6th, Stefano Boeri Architetti at 9th, Park Associati at 10th.

Is this a recognition of quality for the Italian architecture firms?
We will have the chance to ask to some of them during our Milan architecture firms educational tour part of Brera Design Days in October!

 

Page Engagement PPI Number of fans
1 Lombardini22   0,78%  23,0% 3805
2 Scott Brownrigg   0,68%  29,0% 294
3 Mario Cucinella Architects   0,43% 10076
4 IBI Group   0,43%  13,0% 3524
5 Christensen & Co arkitekter   0,37% 1481
6 One Works   0,34%  15,0% 3114
7 Patriarche. Office of Architecture   0,3% 1365
8 Sweco   0,3%  10,0% 10329
9 Stefano Boeri Architetti   0,28%  11,0% 23236
10 Park Associati   0,27% 8607
11 Stantec   0,26%  12,0% 10699
12 Nordic Office of Architecture   0,26%  12,0% 2073
13 CannonDesign   0,24%  16,0% 4611
14 Jestico + Whiles   0,24%  11,0% 1414
15 IDOM   0,22%  11,0% 3653
16 NBBJ   0,21%   6,0% 6408
17 Piuarch   0,17% 4840
18 Mecanoo   0,15% 17009
19 cepezed   0,15% 1270
20 Populous   0,15%   7,0% 7542
21 PLH Arkitekter   0,15% 1220
22 Chapman Taylor   0,14% 2178
23 Mei architects and planners   0,14% 3328
24 Marc Koehler Architects   0,14% 2244
25 Woods Bagot   0,13%   6,0% 7153
26 Norm Architects   0,12%   6,0% 19738
27 White Arkitekter   0,12% 5828
28 Progetto CMR – Massimo Roj Architects   0,11%   4,0% 3519
29 Skidmore, Owings & Merrill LLP   0,11%   5,0% 32299
30 Grimshaw Architects   0,1%   4,0% 6456
31 Perkins Eastman   0,1%   6,0% 6415
32 Henning Larsen   0,1%   3,0% 35221
33 Zaha Hadid Architects   0,09%   6,0% 181682
34 BIG – Bjarke Ingels Group   0,08%   5,0% 161690
35 KAAN Architecten   0,08% 9492
36 Lendager Group   0,08% 3483
37 HOK   0,08%   5,0% 16848
38 Kohn Pedersen Fox Associates (KPF)   0,07% 9167
39 Jean Nouvel   0,06% 118234
40 3XN   0,06%   3,0% 26076
41 Gensler   0,06%   5,0% 29323
42 AREP Group   0,06% 1384
43 Renzo Piano Building Workshop   0,05%   4,0% 42740
44 Studio Marco Piva   0,05%   4,0% 12758
45 ZGF Architects   0,05%   2,0% 20930
46 AECOM   0,04%   5,0% 41078
47 Matteo Thun & Partners   0,04% 144
48 EFFEKT   0,04% 10873
49 Arvinius + Orfeus   0,03% 661
50 MVRDV   0,03% 118113